Genre: Horror
- Typical target audience of the genre: Horror films are usually made for teenagers and young adults, around ages 15–30. The audience likes being scared and feeling suspense.
- Genre conventions with content: Horror stories focus on fear and danger. Common content includes monsters, killers, or supernatural events. Themes like survival and death are very common.
- Genre conventions with techniques: Horror uses dark lighting to create a scary mood. Silence and loud, sudden sounds are used to scare the audience. Camera shots are often slow or close-up to build tension.
- Institutional conventions – narrative image, marketing, etc.: Horror films are marketed with dark posters and creepy images. Trailers show short, scary moments without giving away the full story. Horror films are often released near Halloween and on streaming platforms.
- Two film/tv productions that represent the genre:
- The Conjuring (2013)
- Jaws (1975)
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